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Newsletter campaigns let platform administrators send email broadcasts to subscribers. Use them for product announcements, feature launches, compliance updates, or any communication that goes to your full subscriber base.
Newsletter campaigns are a platform administration feature, separate from the AI CMO outbound engine. The AI CMO handles autonomous, personalized outreach to leads. Newsletter campaigns are manual, one-to-many broadcasts to subscribers.

Prerequisites

  • Platform administrator access to the console

How it works

  1. Build your subscriber list. Subscribers are added through your website, API integrations, or other acquisition channels. Manage them from the console.
  2. Compose a campaign. Write a subject line, preview text, and HTML email body. Preview the rendered email inline before sending.
  3. Test. Send a test email to any address to verify formatting and content.
  4. Send. Broadcast the campaign to all active subscribers. Delivery stats are tracked automatically.

Subscribers

Viewing subscribers

Open Newsletter in the platform console. The main page shows two sections:
  • Subscribers — a searchable, paginated list of all subscribers with their email, name, status, source, and subscription date.
  • Campaigns — a list of all newsletter campaigns with their status and delivery stats.

Subscriber statuses

Removing a subscriber

Click the delete icon next to any subscriber to remove them from the list. This action is permanent.

Managing subscribers via the API

List subscribers

Each subscriber in the response includes:

Get or update a subscriber

Campaigns

Creating a campaign

1

Open the campaign editor

Navigate to Newsletter in the console and click New Campaign, or go to the campaigns section and click Create Campaign.
2

Compose the email

Fill in the campaign fields:
3

Save as draft

Click Create Campaign to save. The campaign is created in DRAFT status.

Campaign statuses

Editing a draft campaign

Open a DRAFT campaign from the campaigns list. Update the subject, preview text, or HTML content, then click Save Changes. You can also delete a draft campaign entirely.

Sending a test email

Before broadcasting to your full subscriber list, send a test email to verify the content renders correctly:
  1. Open the campaign detail page.
  2. Enter a test recipient email address.
  3. Click Send Test.
The test email is delivered only to the address you specify — no subscribers receive it.

Broadcasting a campaign

When you are ready to send to all active subscribers:
  1. Open the campaign detail page.
  2. Click Send to All Subscribers.
  3. Confirm in the dialog that appears.
Sending is irreversible. Once confirmed, the campaign is delivered to every active subscriber. Always send a test email first to verify formatting.
After sending, the campaign status changes to SENT and the detail page shows delivery stats:

Managing campaigns via the API

Create a campaign

List campaigns

Each campaign in the response includes:

Get, update, or delete a campaign

Send a test email

Send to all subscribers

This broadcasts to every active subscriber and cannot be undone.

AI CMO

Autonomous outbound campaigns with AI-driven lead discovery and personalized emails.

Email delivery

Email infrastructure, templates, and delivery configuration.